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10 TIPS ON HOW TO CHOOSE A NAME THAT IS PERFECT FOR YOUR BUSINESS.
After we’ve decided or before we even decide on the kind of business to start, the next thing
comes to our mind is the kind of name to give the business. Thinking of a name for your
business is a stressful task. The name you give your company is very important because it tells
the story of your company and tells people about your products.
The name you give your company or business is your first introduction to your customers, this
name is what any one will refer to when they talk about your company. The name of your
company leaves a lasting impression on customers. That is why you must be mindful of the kind
of name you give to your business, a bad company’s name can ruin your business directly or
indirectly.
Quality of a good business name.
● Must be unique.
● Must be easy to pronounce.
● Must be easy to remember.
● Must be catchy.
● Must be simple and easy to spell.
● Must be long-lasting, ask yourself if it won’t sound outdated
in the next five to six years.
● The name should suit your business.
It is not necessary to give your company an English name, neither must the name hit every
standard. It is perfectly fine, just make sure your business or company’s name sounds authentic
and unique in its own way.
Let’s move into the tips you can follow in naming your business.
1 . Make sure the name you choose is easy to spell:
I’m sure you don’t want your customers to
get confused about spelling your brand’s name when they’re trying to search for it online. So
ensure you choose a name that is easy to spell and keep it simple but unique.
2. Avoid combinations of names that will limit your business:
imagine choosing a name that is
based on the particular product you want to start with—like Bags by baebee or shoes by baebee.
What if along the line you become interested in adding other fashion stuff, then you will need to
change the business name again. To avoid changing of business name ensure to choose a name
that will suit any product you bring will likely include along the line.
3. Ensure you research on the internet to avoid using another business name:
you don’t want to
have issues using someone else’s business name, trust me. So do a thorough web search on the
name you choose to be sure nobody is using or to know if someone else is using the name.
4. Ensure you choose a name that has meaning in it: don’t just choose any name, choose a name
that conveys the meaning of your business itself. Let most of your targeted audience be able to
guess what your products or services are without stress and it will even be helpful for SEO
purposes.
5. Ensure it doesn’t sound familiar with d another business name in your field:
you don’t want to
confuse your targeted consumers that is why you should choose a name that sounds
authentically unique. Besides, you will likely want to register your business in a cooperation, so
it is a good idea to avoid choosing a name that sounds familiar to another business name in your
niche.
6. Access the name you have chosen if it’s catchy or not:
you really want your business name to
sound dull or boring, you definitely want it to sound lively and catchy. It is best to first access the
name you have chosen yourself, and see if it looks catchy enough, of course you don’t want
something that is too common but at the same time catchy.
7. Get feedback on the name:
don’t just form a name, try creating about three to five names then
share these names with your family members and friends. Get their feedback on each name. This
will also help you in choosing the perfect name for your business.
8. Ensure the name sounds good in the ear:
say the name aloud and make sure you like what you
hear. Sometimes, names seem really great on paper but sound really bad when pronounced.
Also, the name you choose should be pronounced the same way it is spelt.
9. Be happy with the name yourself:
it is very important to be happy with your business name,
because it is your business and it is something you want to do for a lifetime and it is also part of
who you are. Take your time to come up with as many names as possible and choose the one
that just makes you feel great about owning the business.
10. Avoid too long names:
trust me nobody wants to spend their time trying to memorize a
business name. That is why you must try as much as possible to keep it short, simple and
unique.
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