6 EASY TIPS ON HOW TO ADVERTISE ANY KIND OF SERVICE YOUR COMPANY OFFERS.

If your business is based on offering services then these tips are a must read for you. There’s a
whole lot of difference in selling already made products and offering services. Offering services
can be a little more tedious than selling products, because you must be able to convince your
first time customers that you offer the best service in your niche with mostly the first job.
Services come in different ways, examples are hairdressing, fashion designing( tailor), furniture,
cleaning services, cooking, baking, laundry service, photographer, daycare, painting
teaching(there are different types of teaching —there’s a school teacher, yoga instructor,
therapist etc.)
Quickly, let’s talk about these tips on how to advertise any kind of service you offer.

1 . Productize your service:

you might be wondering how you can turn your service into
products, well this does not work for all services. It works best for any service provider that has
to educate people. Examples are teaching, therapist, yoga instructor, consultant etc, literally any
service that educates people. This is more like recording videos and posting it online or creating
a full guided program that is based on your service then selling it on your website.
This way you will be able to attend to more than one person at the same time. Apart from that,
you can turn your services into physical products, like writing a guidebook on how to do
something, if you run a salon you can make wigs, manicure kits for home use, press on nails
etc. A fashion designer or tailor can make ready-to-wear dresses as physical products. It is
actually great to be versatile in your field of service.

2. Create a website:

this is like one of the first things to do. Creating a website for your business
is very important as it allows you to reach out to as many people as possible. Don’t just create a
website and forget about it, because there are lots of people who offer the same service like you
and are advertising it to the same customers. Whatever service you offer, as long as it is
something that provides solutions to people, create a website for it.
Website shows the world who truly are and the services you offer. Also it extends your brand
and it is a great opportunity to go global.

3. Video conference sessions:

this another way to productize your service. Do you have more
than one client to attend to at the same time ? Then a video conference will be a great idea.
You could use zoom or skype, or even a WhatsApp conference call. Set the time for the session
then inform your clients so that they will be ready.

4. Have a good delivery and pickup system:

this means if your service requires physical contact
with your clients you need to add an online booking system on your website. For example if your
service is painting houses you will need this. Also if you are a vet doctor you will need to pick up
your client’s animal from their home, then return it once your job is done.

5. Be on social media:

there’s literally no business that is not on a social media platform so if
you have not opened an account on social media for your business it is very important to do so
now. The world is your audience on social media platforms, just like websites, it makes it easy
for you to go global. Also make sure you have a google my business account as well.
To can create social media accounts on platforms like Facebook, Instagram, Twitter, and
LinkedIn. Social media will help connect with your customers, both potential and existing
customers.

6. Have good customer service:

this is very important. You must know how to treat your
customers right, apologize when they tell you they are not satisfied with your service and tell
them you will do better next time. If possible, compensate your unsatisfied customers . When
customers see that you treat them well and value them, they give positive reviews of your
services both online and offline. Loyal customers will even refer you to their family and friends. A
good customer service is one of the ways to win your customers over.