5 EASY WAYS TO ADVERTISE/ PROMOTE YOUR PRODUCTS/ SERVICES AND FIND YOUR POTENTIAL CUSTOMERS.

After or before setting up a business, one important thing to do is to advertise your business and
find your potential customers. Starting the business is already a lot of work, advertising and
finding your potential customers is another load of work and it’s something that needs to be
done if you want your business to grow. Advertising your business simply means you are
promoting it, you might have the best products or offer the best services but if you fail to
advertise or promote it well, you will end up missing the opportunities of finding your
targeted/potential customers. You might end up losing money as well. People are setting up new
business ideas every day and they are promoting it as well. For you to remain in your game or
gain your ground you need to know how to advertise/promote your products or services.
There are so many methods and options to advertise your products, most times we get
confused about which of the methods or options to use. Truth is there are cheap and easy ways
to advertise/promote your products/services.
Quickly, let’s go into these tips.

1 . Loyal customers preview: In any business, you’d notice that you will have the
normal customers and the loyal ones. These loyal customers are the ones that will
always get back to you after using any of your products. They will tell you how it
worked for them and how fast it worked for them. These customers will also tell
where to improve in your products. Take your time to Know your loyal customers
and try as much as possible to have a customer relationship with them. So
whenever you want to launch a new product, you can first give the product to
your loyal customers to use and give you feedback. These feedbacks you get from
your loyal customers will serve as proof that your new product has been tested
and works perfectly fine. These previews will reduce the doubt of your potential
customers. Also, your loyal customers will help you promote this product to their
networks, increasing the awareness of your new product. By giving your loyal
customers the opportunity to first use your product is a great customer
engagement strategy and will also show that you value them. Customer
engagement and loyalty is a great marketing strategy and it is also important for
the success of the business.

2. Special introductory offer: this strategy works all time, especially when people
see that your previous product works well and gives the exact results it was meant
to give. These offer can come in any form, examples are;
● Buy one, get one free offer.
● Free gift for referrals.
● Giving a discount on the price.
There are lots of introductory offers you can do. Just make sure you emphasize
that it won’t last forever. So customers will feel more pressured to purchase the
product before the promo runs out.

3. Run a social media contest: social media platforms are one of the best and
easiest ways to advertise/promote your products, depending on the way you
choose to do it. You could pay a social media influencer to help you post the
product on their page since they always have a huge amount of followers. But
running a contest on social media is another cool way, it is fun and you will be
able to connect to your customers and bring in more followers/fans to your social
media platforms. It is very important to fulfill the promises that were made
before the contest. Ensure the winners get their prices. Social media contests are
more like doing giveaways. Make sure you announce the contest on all your
marketing platforms and not just social media platforms.

4. Host an event: technology has made everything easy. When I say host an event
I do not mean it is necessary to get a location, get a DJ and plan all those party
stuff. You could simply just host a Facebook live session, talking about your new
product and its benefits, you could do a live question and answer questions on
the product etc. Customers get excited when they are able to personally engage
with you or your staff and ask questions about your new product. Some
customers might even ask questions about your previous product, this a great
way to promote/advertise your new product and also the previous ones.

5. Post on your social media platforms: do you have a business and you don’t
have social media accounts for your business? Like who does that ? In this
present age when lots of people that don’t even have a physical store are making
lots of sales on social media platforms. Having a physical store is great, it
increases customer trust in your brand. What I’m saying is, having social media
accounts for your business has a lot of benefits. I’ll always say this, the world is
your audience on social media, more than half the globe’s population are on
social media. Social media platforms have made it easy to take our businesses
globally.
Posting on your business or personal social media platforms is a great way of
advertising/promoting your products, both new and existing ones.